![To Avoid Marketing that Underperforms, Budget for Some ‘Marketing R&D’](/content/images/size/w300/2023/11/marketing-lab.png)
To Avoid Marketing that Underperforms, Budget for Some ‘Marketing R&D’
When it comes to marketing planning and budgeting, most companies get stuck - and essentially skunked - because they keep casting their ‘hooks’ in the same ‘fishing hole,’ trying the same things and getting the same results.