The way we smile - or not - is a powerful communication tool that significantly influences how we're perceived by others. Countless studies demonstrate that we appear friendlier, more attractive, more confident, more competent, younger and more likeable when we smile.
Smiling teachers are more perceived to be more effective than nonsmiling teachers. Smiling employees are perceived to be more trustworthy. Smiling servers not only receive bigger tips, but guests rate the service, food, and overall dining experience better than when served by a nonsmiling server.
It turns out that the power of smiling isn’t just social science; it’s also neuroscience. Smiling – and seeing someone else smile at you – actually changes the brain. It increases the production of happy chemicals like dopamine, serotonin, and endorphins.
Dopamine: the reward and pleasure chemical activates the pleasure center of the brain
Serotonin: a mood stabilizer that affects appetite and digestion
Endorphins: natural pain relievers that elevate mood and reduce stress
This neurotransmitter cocktail puts the brain in a happy and relaxed state creating the optimum conditions for a positive experience.
Dr. Melissa Hughes is a keynote speaker, author, and self-proclaimed neuroscience geek. She is the author of Happy Hour with Einstein, and Happier Hour with Einstein: Another Round. Dr. Hughes combines extensive research in neuroscience, behavioral science, and psychology to help restaurateurs and hoteliers apply science to create exceptional guest experiences.
Learn more at MelissaHughes.rocks.