Some say the hardest part about restaurant marketing is knowing what's working, and that really comes down to being able to measure it.
I mean, what is the value of a like on social media? How does that affect the cash register??!?!
A lot of restaurant marketing is having faith in a channel, understanding the metrics available in the channel and constantly improving results.
The real hurdle is that best practices, algorithms and customer behaviors are always changing. So, how do you know what to do right now ... or even this month!?!? There is no guidebook or master playbook for restaurant marketing.
We could all use a little help with direction ... right?!?!?
- When is the right time to run discounts and offers?
- What are best practices for retention using social media?
- What are some email playbooks that work?
- Should you be marketing on 3rd party delivery service platforms and if so, how?
- What are some tips for running the best loyalty program?
... Are you starting to feel overwhelmed just thinking about it? Me too!
And that's why we started the Up Up and Away podcast! We are helping save the world from bad marketing.
I am honored to co-host it with Arun A V. who is the Founder & CEO at Qubriux. He is a tech veteran with over 2 decades of experience. Before Qubriux, he was the principal data scientist & architect for developing Starbucks’ personalized customer engagement platform.
After building it out, Arun thought it would be incredible if every restaurant could have access to an affordable marketing platform similar to Starbucks and set out to create Qubriux, the all-in-one platform for loyalty and customer engagement.
He then reached out to me and asked if I would join him to create a podcast where we could share all of our marketing insights, playbooks and strategies.
Meet Up Up and Away - The restaurant marketing podcast saving the world from bad marketing!
E2: Retention Marketing in Social Media
If you are looking for restaurant marketing tips, tricks and tactics you can start to implement today, check it out!
Listen now:
- Spotify: https://bit.ly/upupawayspot
Watch now:
- YouTube: https://bit.ly/upupawayyoutube
Subscribe now to never miss an episode!
- More info: https://bit.ly/upupawaypodcast
Take a listen and let us know which marketing questions we can help you answer!
E5: Marketing on Food Delivery Platforms With special guest Kelly Grogan
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Do you need help with any of this? Send me an email rev@brandedstrategic.net
- Rev Ciancio
WHAT DOES REV DO?
*I help restaurants to build guest marketing programs.
*I help hospitality tech companies with lead generation and content marketing.