Hooks Your Restaurant Can Use to Go Viral

Stop starting your videos with “hey guys” or “what’s up followers”!!!!

Use these engaging intros instead!!

There’s one common trait that viral videos have in common and it’s a great hook.

A hook is the first 2-3 seconds of your video that makes people want to watch more. It gets them engaged, stop scrolling, gets them interested and ultimately get them to watch the rest of your video.

Hook leads people to believe that they’re gonna get a pay off by watching the video.

If you're spending the time to make videos for social, then it stands reason you want people to watch them.

Here are 20 hooks and five visual tactics you can use to get people to stop scrolling:

20 PROVEN RESTAURANT / VIRAL HOOKS:

1. If you want to try the best [FOOD ITEM] in [PLACE] you to to visit [RESTAURANT NAME]
2. I don’t think people understand _____
3. Am I the only who hasn’t eaten X / didn’t know about this RESTAURANT/ DISH?
4. Everybody’s looking for [FOOD ITEM / EXPERIENCE] and I found it at [PLACE]
5. Here’s why you should never [DO THING]
6. Here are [NUMBER] thighs you didn’t know about [FOOD ITEM]
7. My new favorite thing to eat is X.
8. There’s one more thing before I get to tell you.
9. Im sure you’ve all had X but have you had Y?
10. Is this the best dish in [TOWN]?
11. I guarantee you’ve never seen a dish like this!
12. You keep asking for it so we made it.
13. You can only get this at [X] restaurant
14. Run to this restaurant if you want to satisfy your ____ cravings.
15. This is our secret ingredient to making the best [FOOD ITEM]
16. I’ll show you how to have the best [FOOD ITEM / EXPERIENCE] of your life.
17. We are going to over complicate [DISH / FOOD ITEM]
18. Most restaurants would beers do this, but we did!
19. Can you believe this 1 star review? (Read a negative review but show the opposite to be true)

5 VISUAL HOOKS

1. Use a random object as your microphone
2. Sit down as soon as you start your video.
3. Do an every day activity while you’re talking about something else.
4. Start your video on the glory action shot (cheese pull, burger cut and show, noodle lift)
5. Start talking to the camera, but then pretend you’re being interrupted and talk to somebody off the camera about something not related.

And always, always, always ... POINT AT YOUR FOOD!!

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Which of these have you tried? What other ones have you used that have worked?

** Did you find the secret engagement trick I hid in here?

PS Have you booked your ticket yet to the Florida Restaurant Show and Pizza Tomorrow Summit?!?!

Discover Everything You Need to Know About Restaurant Marketing in one afternoon!

The Restaurant Marketing Playbook

At the Florida Restaurant Show and Pizza Tomorrow Summit 2024

• November 06, 2024
• 1:00 PM - 4:00 PM
• Orlando, FL

This workshop, hosted by yours truly and Chip Klose, MBA, is geared toward restaurant owners and operators or marketers, giving them a set of frameworks and playbooks they can apply to their business immediately to increase profitability. Attendees will come away with the following:

• A clear playbook for the best marketing strategies and tactics definition for marketing
• A firm understanding of how to actually market your restaurant THE RIGHT WAY in 2025
• A series of actionable tips, tricks and tactics on how to acquire more first-time diners, increase repeat visits with the guests you already have, and turn each guest into a raving fan for your brand
• A series of Do's and Don'ts for email marketing, text messaging, SEO, reputation management, guest feedback, social media, and more

Attendees will leave this workshop feeling like they have the cheat codes for building a stronger, more profitable business for the year ahead.

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Do you need help with any of this? Send me an email rev@brandedstrategic.net

- Rev Ciancio

WHAT DOES REV DO?

*I help restaurants to build guest marketing programs.

*I help hospitality tech companies with lead generation and content marketing.