Melissa Hughes

At Danny Meyer’s Union Square Hospitality Group (USHG) restaurants, hospitality is not just a service—it’s a psychological experience. The goal: make every guest feel like a VIP.

By turning special occasions into meaningful experiences, they forge deeper emotional connections with their guests. These small gestures make guests feel truly seen and valued, transforming an ordinary night out into an unforgettable celebration.

How Nonverbal Attitudes and Facial Expressions Shape Guest Experiences in Hospitality  In the hospitality industry, emotions are as contagious as

A memorable guest experience isn’t just about efficiency or amenities—it’s about the emotional atmosphere that greets them the moment they step through the door.

Fonts are silent storytellers. They set the tone, evoke emotions, and communicate the restaurant’s personality before you even read a word.

From setting the mood to impacting food choices and even the amount of time spent at a table, lighting is a powerful tool that can directly affect customer satisfaction and your bottom line.

On average, diners spend just 109 seconds scanning the menu. In under two minutes, the human brain is making dozens

This neurotransmitter cocktail puts the brain in a happy and relaxed state creating the optimum conditions for a positive experience.

What food tastes and smells like obviously impacts the pleasure we derive from it. Visual presentation and mouthfeel in the mouth (i.e., its temperature and texture) are also important. But what about sound? Does what we hear change what we taste? Science says YES!

How to Use the Decoy Effect to Boost Restaurant Profits

How to Use the Decoy Effect to Boost Restaurant Profits