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1 min read
The Psychology of Menu Fonts
Fonts are silent storytellers. They set the tone, evoke emotions, and communicate the restaurant’s personality before you even read a word.
Melissa Hughes
8 posts
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2 min read
Restaurant Lighting
From setting the mood to impacting food choices and even the amount of time spent at a table, lighting is a powerful tool that can directly affect customer satisfaction and your bottom line.
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3 min read
Menu Science
On average, diners spend just 109 seconds scanning the menu. In under two minutes, the human brain is making dozens
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1 min read
Smile Power
This neurotransmitter cocktail puts the brain in a happy and relaxed state creating the optimum conditions for a positive experience.
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2 min read
SOUND BITES: How we hear the flavor of food
What food tastes and smells like obviously impacts the pleasure we derive from it. Visual presentation and mouthfeel in the mouth (i.e., its temperature and texture) are also important. But what about sound? Does what we hear change what we taste? Science says YES!
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Changing Its Stance, Domino’s Inks Delivery Partnership With Uber Eats
The largest pizza chain aims to generate a billion dollars in new sales by listing its menus on Uber's app.