3 min read
Why Every Serious Restaurant Operator and Executive Is Going to Chicago in May
Running a successful restaurant in 2025? It’s never been tougher. Costs are up. Competition is fierce. Guest preferences are
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Making Your Restaurant Website Work for Everyone: A Simple Guide to WCAG
Ever tried to order food online with a broken finger? Or squinted at a menu in dim lighting? Now imagine
2 min read
Success Is Not a Destination That You Stumble Upon—It's a Structure You Intentionally Build
Success isn’t a lucky break. It’s not an accident. It’s not something you find—it’s something
2 min read
The Scarcity Effect: Why “Only a Few Left!” is the Secret Ingredient to a Craveable Guest Experience
Let’s talk about one of the most seductive forces in human behavior: scarcity.
You’ve seen it. You’ve
2 min read
AI and Marketing: Reaching the Right Customers, at the Right Time
Bi-line: Michael L. Atkinson: ResTech Entrepreneur, Investor, and Co-founder of ARI Venture Studio | @michaelatkinson | michael@arivs.ai
Welcome to '
The White Lotus
Friends of Branded!
Happy Saturday and I hope you had a great week.
A combination of the recording of a
4 min read
How to Be Strategic, Not another Statistic
The Restaurant Industry suffers from a failure rate as high as 80%. Here's how 3 strategic concepts can
3 min read
Tipping Points: What Drives Diners to be More Generous
Tipping. It's the little social contract that lives at the end of every restaurant meal, and yet—spoiler
2 min read
The Secret to Closing More Deals: Give More Than You Get
Closing a deal isn’t about pressure, persuasion, or pushing someone into buying something they don’t need. That kind
1 min read
The AI-Powered Kitchen: Automation and Innovation
Welcome back! Today, let’s step into the future of the kitchen. Naturally, AI is transforming culinary operations, from automated
3 min read
Why Your LinkedIn Metrics Never Seem to Match Up (And Why That's OK)
Have you ever pulled a LinkedIn analytics report, only to compare it with individual post metrics and think, "Wait,
5 min read
BIGGEST TAKEAWAYS: The Restaurant Leadership Conference (RLC) 2025
The Restaurant Leadership Conference just wrapped up in Scottsdale, AZ. This is a great show if you want to understand what leaders at the biggest and most proactive brands are thinking—and how they’re improving their businesses.